by Shyamala Shanmugasundaram | Aug 19, 2019 | Uncategorized
These are some of my short stories which have appeared in Young World supplement of The Hindu newspaper. Flaming Bond Eli’s Rain Dance When Minu Saved The...
by Shyamala Shanmugasundaram | Mar 31, 2018 | Uncategorized
Hello everyone! I want to share a recent failed book marketing incident. When an Indian author recently planned a trip to the US, she decided to hold a book reading. Someone guided her to the Indian community centre where cultural events are held. The centre agreed...
by Shyamala Shanmugasundaram | Mar 18, 2018 | Uncategorized
Writing is an isolated activity. Book marketing is a social activity. Networking is a necessary evil for all authors. If you think you have reached the status of J.K. Rowling whose every book is lapped up the moment it gets published, this piece is a waste of time....
by Shyamala Shanmugasundaram | Mar 18, 2018 | Uncategorized
Are you an author or a blogger? Do you have a mailing list? If your answer is yes, this post is for you. Coschedule has come out with a new feature to optimize subject lines of emails. If you notice the statistics for the emails sent to your email list, you will find...
by Shyamala Shanmugasundaram | Mar 11, 2018 | Uncategorized
Mumbai Mobile Creches(MMC) is an NGO which works for children of migrant construction workers. I occasionally volunteer for their remote centres in Navi Mumbai. I was approached to conduct book readings at their Jasai and Bluestar centres on the occasion of National...
by Shyamala Shanmugasundaram | Jan 1, 2018 | Uncategorized
Dear God, As I begin the New Year I would like to begin with the Hooponopono prayer for my universe of books-Sorry, thank you, forgive me and I love you. A big thank you for the year gone by! Bless the entire lot of book loving children, parents, authors,...
