by Shyamala Shanmugasundaram | Mar 31, 2018 | Uncategorized
Hello everyone! I want to share a recent failed book marketing incident. When an Indian author recently planned a trip to the US, she decided to hold a book reading. Someone guided her to the Indian community centre where cultural events are held. The centre agreed...
by Shyamala Shanmugasundaram | Mar 18, 2018 | Uncategorized
Writing is an isolated activity. Book marketing is a social activity. Networking is a necessary evil for all authors. If you think you have reached the status of J.K. Rowling whose every book is lapped up the moment it gets published, this piece is a waste of time....
by Shyamala Shanmugasundaram | Mar 18, 2018 | Uncategorized
Are you an author or a blogger? Do you have a mailing list? If your answer is yes, this post is for you. Coschedule has come out with a new feature to optimize subject lines of emails. If you notice the statistics for the emails sent to your email list, you will find...
by Shyamala Shanmugasundaram | Mar 11, 2018 | Uncategorized
Mumbai Mobile Creches(MMC) is an NGO which works for children of migrant construction workers. I occasionally volunteer for their remote centres in Navi Mumbai. I was approached to conduct book readings at their Jasai and Bluestar centres on the occasion of National...
by Shyamala Shanmugasundaram | Jan 1, 2018 | Uncategorized
Dear God, As I begin the New Year I would like to begin with the Hooponopono prayer for my universe of books-Sorry, thank you, forgive me and I love you. A big thank you for the year gone by! Bless the entire lot of book loving children, parents, authors,...
by Shyamala Shanmugasundaram | Nov 14, 2017 | Uncategorized
A book which discusses the gifts borne by trees. Publisher: Children’s Book Trust Age group : 3-8years Price: RS...
